Senior Digital Marketing Strategist

About Us

weDevs is a leading-edge software company specializing in innovative WordPress Plugins and SaaS products that empower businesses to thrive worldwide. Our focus is on efficiency, scalability, and creating meaningful impact for our clients. We proudly serve 100,000+ customers across 160+ countries, helping businesses achieve their goals with our solutions.

Position Overview

We’re looking for a Senior Digital Marketing Strategist who can lead innovation in how we market our products — crafting bold, data-driven, and out-of-the-box strategies that set us apart in a competitive digital landscape.

This role is ideal for a strategic thinker who thrives at the intersection of creativity and analytics, understands the entire marketing funnel inside out, and knows how to turn insights into measurable growth. You’ll work cross-functionally with product, design, and content teams to shape how we reach, engage, and retain our audience.

Responsibilities

• Develop and execute comprehensive, multi-channel digital marketing strategies aligned with business objectives and growth targets.
• Conduct in-depth market, competitor, and audience research to identify emerging trends, growth opportunities, and competitive advantages.
• Define and refine product positioning, brand messaging, and go-to-market strategies to strengthen product visibility and market presence.
• Lead and optimize paid media campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.), from strategic planning and execution to performance analysis and reporting.
• Create compelling, high-converting sales, advertising, email, and video copy that drives engagement, customer acquisition, and conversions.
• Collaborate with design and content teams to develop impactful marketing campaigns, data-driven creative assets, and compelling brand storytelling.
• Design, implement, and optimize marketing and sales funnels to improve lead generation, customer acquisition, conversion rates, and overall ROI.
• Drive continuous A/B testing, growth experiments, and conversion rate optimization (CRO) to maximize marketing effectiveness.
• Establish and maintain marketing analytics and performance measurement frameworks to track campaign performance, customer behavior, and return on investment (ROI).
• Lead end-to-end product launches and go-to-market campaigns, coordinating cross-functional teams to ensure effective planning and execution.
• Mentor junior marketers, share best practices, and contribute to building efficient, scalable marketing processes.

Requirements

• 4+ years of proven experience in digital marketing strategy, preferably in SaaS, software, or technology-driven industries, with a track record of successful marketing campaigns.
• Strong understanding of the software business ecosystem, including licensing, pricing, subscription models, customer support, and transaction processes.
• Proven expertise in digital marketing strategies, including inbound marketing, SEO, content marketing, paid advertising, and customer acquisition.
• Hands-on experience with marketing automation tools, analytics platforms, and campaign performance measurement.
• Practical experience using AI-powered tools for market research, strategic planning, content development, campaign optimization, and marketing automation.
• Strong understanding of SEO, AI-powered search optimization, and emerging digital discovery trends to improve product visibility and organic growth.
• Ability to develop and implement data-driven marketing strategies, analyze campaign performance, and optimize conversion rates and ROI.
• Strong analytical, problem-solving, and strategic thinking skills, with the ability to identify growth opportunities and deliver measurable results.
• Excellent verbal and written communication skills, with the ability to collaborate effectively across teams.
• Curious, proactive, and passionate about marketing, with a strong desire to learn, innovate, and thrive in a fast-growing, performance-driven environment.

Educational Requirements

It doesn’t matter where you went to college or what your CGPA was as long as you are smart, passionate, ready to work hard, and have fun.

Workplace & Hours

• Location: weDevs HQ ( Mirpur DOHS, Dhaka )
• Working Days: Monday to Friday
• Working Hours: 8 AM – 5 PM (BST)

Compensation

• Salary Range: BDT 60,000 – 85,000 (Based on experience and skills)
• Salary Review: Annually

Perks & Benefits ♥

Working at weDevs is more than just a job — it’s an opportunity to grow, create impact, and be part of something bigger. Here, your contributions matter, your ideas are heard, and your growth is our priority. In return for your dedication, we offer meaningful rewards and a truly supportive environment. Here’s what you’ll enjoy:

• Work in a flat organization where your voice is always heard.
• Provident fund & gratuity for long-term financial security.
• Medical fund & having corporate deals with multiple hospitals.
• Enjoy 2 annual festival bonuses to make your celebrations brighter.
• Performance & referral bonuses to reward your contributions.
• Marriage bonus and leave to celebrate your big day.
• Parental bonus and leave to support your family moments.
• Generous leave policies: casual, sick, annual, bereavement, and carry-forward leave.
• Yearly annual & family tour, plus quarterly team outings to connect and recharge.
• Fully subsidized lunch, with unlimited tea, coffee, snacks, and seasonal fruits.
• Monthly gym allowance to support your health and fitness goals.
• Table tennis 🏓 to unwind and have fun with teammates.
• Regular knowledge-sharing sessions to grow together.
• Access to training and learning materials to sharpen your skills.
• And last but not least — a truly world-class work environment where you can thrive.

The Application Process

1. Marketing strategy and execution task — to assess your expertise in campaign planning, analytics, creativity, and real-world marketing problem-solving.
2. Interview with the CMO & HR Team — a chance to discuss your experience, mindset, and how you’d fit into the team.
3. Reference check — to learn more about your past contributions, work ethic, and professional reputation.
4. Final interview with the Board of Directors — an opportunity to align on vision and expectations at the highest level.
5. Formal job offer — welcoming you to the weDevs family and outlining your next steps.

Our Statement

At weDevs, we are committed to fostering a workplace where everyone feels valued and respected. We proudly provide equal employment opportunities to all, regardless of race, color, ancestry, religion, sex, national origin, age, citizenship, marital status, disability, gender identity, veteran status, or any other characteristic protected by law.

Life at weDevs

Application Deadline: November 18, 2026