The Software Product Manager is responsible for the vision and profitability of a product line. Product Managers work closely with various teams to make business decisions and create product strategies that ensure the company’s long term sustainability. In the execution of these strategies, Product Managers work with weDevs departments to ensure corporate goals are met on time and on budget while client and market needs are met. The Product Manager works with the Technology, Sales, and Client Services teams to build and enhance products from existing ideas, and help develop new concepts based on industry research and the needs of customers and prospects. A Product Manager possesses a unique blend of business and technical savvy, a big-picture vision, and the drive to make that vision a reality. A Product Manager conducts market research including working in the field to understand target audience needs and issues and find innovative solutions for existing and new market segments. The Product Manager will stay on top of current trends and develop long term plans for the success of the product line.
The Product Manager is the champion for the product and must communicate with all areas of the company. He or she will work with Business Analysts and Engineering to define product requirements. The Product Manager will work with Sales and Marketing Support to define the go-to-market strategy, helping them understand the product positioning, key benefits, and target customers. The Product Manager will also serve as the internal and external subject matter expert for product offerings, working with the sales channel and key clients. The Product Manager is also responsible for the financial sustainability of the product, creating and updating profit and loss documents.