Determine customers’ needs and desires by specifying the research needed to obtain market information.
Has technical product knowledge or specific domain expertise.
Roadmap
Defines the product vision, strategy and roadmap.
Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements.
Appraisal
Appraising new product ideas and/or product or packaging changes.
Compare
Assesses market competition by comparing the company’s product to competitors’ products.
Source Data
Provides source data for product line communications by defining product marketing communication objectives.
Sales Strategy
Obtains product market share by working with sales director to develop product sales strategies.
Develops the business case for new products, improvements to existing products, and business ventures
Market Data
Assesses product market data by calling on customers with field salespeople and evaluating sales call results.
Sales Forecast
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses.answering questions and requests.
Product Requirements and Development:
Brings new products to market by analyzing proposed product requirements and product development programs; preparing return-on-investment analyses; establishing time schedules with engineering and business team.
Plan
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Defines what to solve in the market needs document, where you articulate the valuable market problem you’re solving along with priorities and justification for each part of the solution.
Is a market expert. Market expertise includes understanding the reasons customers purchase products. This includes a deep understanding of the competition, and how customers think of, and buy your product. Product Managers need market research and competitive analysis skills to complete these tasks.
Develops positioning for the product.
Develops the business case for new products, improvements to existing products, and business ventures.
Recommends or contributes information in setting product pricing. This point isn’t true in all industries, especially, for example, insurance; however, an awareness of competitive pricing is part of what companies expect you to provide as part of the pricing decision.
Pricing
Determines product pricing by utilizing market research data; reviewing production and sales costs; anticipating volume; costing special and customized orders.
Scheduling
Completes operational requirements by scheduling and assigning employees; following up on work results.
Works closely with engineering, sales, marketing, and support to ensure business case and customer satisfaction goals are met.
Requirement
Gathers, manages, and prioritizes market/customer requirements.
Acts as the customer advocate articulating the user’s and/or buyer’s needs.
Maintenance
Maintains product management staff by recruiting, selecting, orienting, and training employees.
Maintains product management staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Result
Contributes to team effort by accomplishing related results as needed.
Runs beta and pilot programs during the qualify phase with almost final products and samples. In Agile environments, regularly reviews completed work and checks with customers to ensure that it meets the customer expectations.
