Responsibilities

There are 3 types of responsibilities that every Devs need to do.

1. Regular Responsibilities: Your day to day work that needs to be done on a regular basis.
2. On-Demand Responsibilities: Tasks that require urgent and quick attention and needs to be done on the fly.
3. Significant Responsibilities: These are the works that you must complete carefully because they are important and carries much value that other ones.

Digital Marketing Executive [Lv1]

Regular

1. Analyzing the Market and give new ideas.
2. Work with our designer to develop visuals for blog posts, ads, promotions, etc.
3. Content Distribution (via social, email, ads)
4. Collaborating with Content Marketing and other teams to launch omnichannel marketing campaigns.
5. Maintain Social Media presence 

On-Demand

1. Copywriting – Email Copies, Landing Page Copies, Ad Copies, etc.
2. Content Writing

Significant

1. Campaign Planning
2. Keywords Research

Digital Marketing Executive [Lv2]

Regular

1. SEO
2. Keyword Research
3. Analyzing Market and prepare campaigns ideas.
4. Competitor analysis and prepare detailed reports on those
5. Work with our designer to develop visuals for blog posts, ads, promotions, etc.
6. Content Distribution (via social, email, ads)
7. Collaborate with Marketing, Business Development, Content and Customer Support teams to help develop marketing strategies and coordinate campaigns execution.
8. Maintain Social Media presence 
9. Developing content strategies based on creative/channel best practices and business needs.

On Demand

1. Copywriting – Email Copies, Landing Page Copies, Ad Copies etc.
2. Content Writing

Significant

1. Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
2. Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics

Digital Marketing Wizard [Strategist Lv1]

Regular

1. SEO
2. Competitor analysis and suggest features
3. Email Marketing
4. Work with our designer to develop visuals for email, ads, promotions, etc.
5. Collaborate with Marketing, Business Development, Content and Customer Support teams to help develop marketing strategies and coordinate campaigns execution.
6. Plan, develop and execute Paid Media Advertisements campaigns
7. Developing content strategies based on creative/channel best practices and business needs.
8. Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics

On Demand

1. Copywriting – Email Copies, Landing Page Copies, Ad Copies, etc.
2. Plan & prepare a content brief for the content marketing team

Significant

1. Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
2. Video Marketing Planning
3. Growth Marketing Planning
4. Conceptualize, implement and optimize the marketing/sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
5. Own and manage the lead generation process and systems – work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure the achievement of joint goals for lead generation and sales.
6. Manage the execution of all marketing campaigns
7. Be a self-starter as part of a lean marketing organization.
8. Continuous storytelling that highlights all personas in our network, through the lens of the founder and in service to internal stakeholders
9. Strong understanding of required metrics – use of data to drive campaigns should be the second nature

Digital Strategist [Lv2]

Regular

1. Continuous A/B testing to execute exclusive growth hacking plans
2. Help and collaborate with team
3. Collaborate with business development and content team
4. Conceptualize, implement and optimize the marketing/sales lead funnel using industry best practices for marketing with a heavy emphasis on measurement and optimization.
5. Own and manage the lead generation process and systems – work hand in hand with sales leadership globally on a daily basis with an end-to-end lens to ensure the achievement of joint goals for lead generation and sales.
6. Manage the execution of all marketing campaigns
7. Be a self-starter as part of a lean marketing organization.
8. Continuous storytelling that highlights all personas in our network, through the lens of the founder and in service to internal stakeholders
9. Strong understanding of required metrics – use of data to drive campaigns should be second nature

On-Demand

1. Developing content strategies based on creative/channel best practices and business needs.
2. Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics

Significant

1. Campaign Planning
2. Paid Ads Planning
3. Video Marketing Planning

Digital Marketing Manager

Regular Responsibilities 

1. Plan, Assign, Help & manage tasks of the team.
2. Work with conversion metrics and how to increase sales.
3. Collaborate with business development and marketing manager.
4. Planning specifications and appropriate marketing campaigns for the brand’s designated audience.
5. Strategizing and improving content delivery and promotion.
6. Championing marketing strategy across the company.
7. Measuring and analyzing what’s working and what isn’t with regard to the brand’s marketing efforts.
8. Define strategy for new products and write clear and concise content across multiple touchpoints.
9. Develop frameworks, design product narratives, and other deliverables as necessary to communicate recommendations.
10. Manage copy through all stages of approval.
11. Maintain and evolve style guidelines.
12. Ensure messaging is consistent and on-brand across all channels and products.

On-Demand Responsibilities

1. Anything goes on emergency 

Significant Responsibilities

1. Set monthly goals.
2. Prepare content team report.
3. Evaluate and assess the team.
4. Keeping up to date with industry best practice and monitoring content activities of competitor websites.
5. Collect, monitor and analyze social and website metrics, and make improvements accordingly.
6. Stay updated on industry trends and adjust the content strategy as needed.
7. Collaborate with brand, product and sales managers to create promotional concepts.
8. Manage the distribution of content across all channels.

Digital Marketing VP

Regular Responsibilities

1. Plan, Assign, Help & manage tasks of the team.
2. Prepare and plan a content strategy.
3. Collaborate with business development and content VP.

On-Demand Responsibilities

1. Influence strategic decisions to improve the overall user experience.
2. Present clear ideas and concepts to stakeholders and advocate for design and content strategy.
3. Work with cross-functional partners to develop content strategies that address the needs of our users and meet our business goals.
4. Bring the brand to life through multimedia storytelling efforts.

Significant Responsibilities 

1. Set monthly goals.
2. Prepare team report.
3. Evaluate and assess the team.

Digital Marketing Director (Head of Department)

Regular Responsibilities

1. Manage and organize a full team.
2. Manage and mentor other strategists to maintain and evolve brand voice across different platforms.
3. Manage multimedia content development and production.
4. Manage the day-to-day relationships with key stakeholders for projects.
5. Manage overall digital marketing workstreams.

Significant Responsibilities

1. Set monthly goals.
2. Prepare content team report.
3. Evaluate and assess the team.
4. Influence strategic decisions to improve the overall user experience.
5. Present clear ideas and concepts to stakeholders and advocate for design and content strategy.
6. Work with cross-functional partners to develop content strategies that address the needs of our users and meet our business goals.
7. Bring the brand to life through multimedia storytelling efforts.