Handbook

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Responsibilities

There are 3 types of responsibilities every dev needs to do.

  1. Regular Responsibilities: Your day to day work that needs to be done on a regular basis.
  2. On-Demand Responsibilities: Tasks that require urgent and quick attention and needs to be done on the fly.
  3. Significant Responsibilities: These are the works that you must complete carefully because they are important and carries much value that other ones.

Content Lieutenant [Writer Lv1]

Regular Responsibilities 

  1. Content Development & Writing.
  2. Work with our designer to develop visuals for blog posts, ads, promotions, etc.
  3. Content Distribution (via social, email, ads)
  4. Research on various given topics and develop quality content.
  5. Technical Documentation.

On-Demand Responsibilities 

  1. Landing Page Content Writing.
  2. Video Making.

Significant Responsibilities 

  1. Epic / Research-based Evergreen Content Writing.
  2. Keywords Research.
  3. Developing Lead Magnet.

Captain Content  [Writer Lv2]

Regular Responsibilities 

  1. Content Development & Writing.
  2. Work with our designer to develop visuals for blog posts, ads, promotions, etc.
  3. Content Distribution (via social, email, ads)
  4. Copywriting.
  5. Research & Write Interview Questions.
  6. Conduct Customer Success Stories.
  7. Guest Blogging.

On Demand Responsibilities 

  1. Technical Documentation.
  2. Landing Page Content Writing.
  3. Video Making.

Significant Responsibilities 

  1. SEO / SEM (Search Engine Optimization & Marketing)
  2. Epic/ Research-based Evergreen Content Writing.
  3. Keywords Research.
  4. Developing Lead Magnet.

Content Knight [Editor]

Regular Responsibilities 

  1. Proofreading.
  2. Conduct Editorial Reviews.
  3. Publish Content following the process and Workflow.
  4. Guest Posts Process Management.
  5. Landing Page Content Writing.
  6. Video Making.

On-Demand Responsibilities 

  1. Brief and plan required Technical Documentations.
  2. Communicate with the development team to make a flawless documentation process.

Significant Responsibilities 

  1. Write high quality epic content.
  2. Prepare content report.
  3. Maintain content writing guidelines.
  4. Train writers.

Content Wizard [Content Strategist Lv1]

Regular Responsibilities

  1. Maintain Content Calendar.
  2. Help and collaborate with team.
  3. Collaborate with the business development and marketing team.
  4. Find suitable topics for our sites.
  5. Growth hacking (A/B testing)
  6. Plan and Prepare a content brief.
  7. Google Analytics [Find out from where traffic is coming from and how to increase conversion rate]

On-Demand Responsibilities 

  1. Video Planning.
  2. Editorial Review.
  3. Guest Posting Management.

Significant Responsibilities 

  1. Freelancers Management.
  2. Conduct training sessions.
  3. Write high quality epic content.
  4. Prepare content report.
  5. Prepare content writing guidelines.

Content Strategist

Regular Responsibilities 

  1. Content Planning.
  2. Help and collaborate with team.
  3. Collaborate with the business development and marketing team.
  4. Copywriting Planning.
  5. Landing Page Planning.
  6. Video Planning.
  7. Guest Posting Management.
  8. Communicate with the development team to make a flawless documentation process.
  9. Serve as editor-in-chief for all content to ensure quality, clarity, and consistency.

On Demand Responsibilities 

  1. Editorial Review.
  2. High quality Epic Content Writing.

Significant Responsibilities 

  1. Prepare content calendar.
  2. Freelancers Management.
  3. Develop reader/buyer persona.
  4. Find Out appropriate platforms.
  5. Measure and analyse metrics.
  6. Conduct training sessions.
  7. Write high quality epic content.
  8. Prepare content report.
  9. Prepare content writing guidelines.
  10. Work with conversion metrics and how to increase sales.

Content Manager

Regular Responsibilities 

  1. Plan, Assign, Help & manage tasks of the content team.
  2. Work with conversion metrics and how to increase sales.
  3. Collaborate with business development and marketing manager.
  4. Planning specifications and appropriate content for the brand’s designated audience.
  5. Strategizing and improving content delivery and promotion.
  6. Championing content marketing strategy across the company.
  7. Setting guidelines for the tone, style, and voice of all brand content.
  8. Setting an editorial strategy so content is consistent and compelling across all delivery streams.
  9. Measuring and analyzing what’s working and what isn’t with regard to the brand’s content marketing efforts.
  10. Define content strategy for new products and write clear and concise content across multiple touchpoints.
  11. Develop content frameworks, design product narratives, and other deliverables as necessary to communicate recommendations.
  12. Manage copy through all stages of approval.
  13. Maintain and evolve style guidelines.
  14. Ensure messaging is consistent and on-brand across all channels and products.

On-Demand Responsibilities

  1. Anything goes on emergency 

Significant Responsibilities

  1. Set monthly goals.
  2. Prepare content team report.
  3. Evaluate and assess the team.
  4. Keeping up to date with industry best practice and monitoring content activities of competitor websites.
  5. Collect, monitor and analyze social and website metrics, and make improvements accordingly.
  6. Stay updated on industry trends and adjust the content strategy as needed.
  7. Collaborate with brand, product and sales managers to create promotional concepts.
  8. Manage the distribution of content across all channels.

Content VP

Regular Responsibilities

  1. Plan, Assign, Help & manage tasks of the content team.
  2. Prepare and plan a content strategy.
  3. Collaborate with business development and marketing VP.

On-Demand Responsibilities

  1. Influence strategic decisions to improve the overall user experience.
  2. Present clear ideas and concepts to stakeholders and advocate for design and content strategy.
  3. Work with cross-functional partners to develop content strategies that address the needs of our users and meet our business goals.
  4. Bring the brand to life through multimedia storytelling efforts

Significant Responsibilities 

  1. Set monthly goals.
  2. Prepare content team report.
  3. Evaluate and assess the team.

Content Director (Head of Department)

Regular Responsibilities

  1. Manage and organize the full content team.
  2. Manage and mentor other content strategists/writers to maintain and evolve brand voice across different platforms.
  3. Manage multimedia content development and production.
  4. Manage the day-to-day relationships with key stakeholders for projects.
  5. Manage overall content workstreams.

Significant Responsibilities

  1. Set monthly goals.
  2. Prepare content team report.
  3. Evaluate and assess the team.
  4. Influence strategic decisions to improve the overall user experience.
  5. Present clear ideas and concepts to stakeholders and advocate for design and content strategy.
  6. Work with cross-functional partners to develop content strategies that address the needs of our users and meet our business goals.
  7. Bring the brand to life through multimedia storytelling efforts.